Privacy & Cookie Policy

We understand how important your personal information is. We collect your information to provide a good online retail experience. This privacy policy will inform you how Well Beautiful uses and looks after your personal information when you use our website and buy products from us.

Our website is not intended for children under the age of 16, and we do not knowingly collect personal information relating to children.

Please be aware that this privacy notice may be updated from time to time.

This Policy was last updated on the 15th of September 2023.

Who We Are

We are Well Beautiful Limited (Company No. 13044019). Our address is 21 Tabard Street, London. SE1 4LA and our web address is: 

You can contact us by email:

Information We May Collect About You

Personal data means any information that may be used to identify you on its own or, when combined with other information, will enable identification. Sensitive data may include data revealing racial or ethnic origin, or data concerning your health.

We may collect, use, store and transfer different kinds of personal and sensitive data about you including the following:

  • Identity Data: including first name, last name, username or similar identifier, date of birth and gender.
  • Contact Data: including your address, phone number and email address.
  • Health Data: including any information about your physical or mental health from how you shop with us or use our services.
  • Technical Data: including internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website, apps, and services.
  • Profile Data: including your username and password.
  • Usage Data: including information about how you use our website, apps, and services.

Keeping your Data Safe & Secure

We constantly monitor and update our service to ensure any and all data is secure.

Your personal information will only be retained for as long as necessary to fulfil the purposes for which it was collected, including for purposes of satisfying any legal, accounting, or reporting requirements. Sometimes we might have a Legitimate Interest to hold your data for longer than normal, such as in the case of a dispute or where it is necessary to retain account and order information for any periods required by law (including local tax requirements).

To determine the appropriate retention period for personal data, we follow the guidelines where they are available, including from the supervisory authorities in the relevant country. We take into consideration additional factors such as legal requirements, exceptions, and the potential risk of retaining your personal data.

Anonymous data is not personal data. Our anonymisation process follows guidance and best practice methods to ensure that the data is truly anonymous.

Your Rights

You have several rights in relation to your personal and sensitive data as provided by the UKGDPR, the Data Protection Act 2018 and the General Data Protection Regulation 2016 (GDPR).

Our website uses the Cosentmo GDPR Compliance App for your convenience, which you can access by clicking here. You can also email for further help. 

  • The right to be informed: This relates to what information we are required to provide you about data processing. This Privacy Notice provides this information.
  • The right of access: You have the right to access personal and sensitive information that we hold about you.  This is known as a Subject Access Request. You can make your request with us on our website using the Cosentmo GDPR Compliance App by clicking here.
  • The right to rectification: You have the right to obtain from us, without undue delay, the rectification of inaccurate or incomplete personal data that we hold concerning you.
  • The right to erasure: You have the right to request the deletion or removal of personal data where there is no compelling reason for its continued processing. We have the right to refuse to comply with a request for erasure and if this applies, we will tell you the reason why. You can make this request on our website using the Consentmo GDPR Compliance App by clicking here.
  • The right to restrict processing: Subject to exemptions, you shall have the right to restrict processing in various areas.
  • The right to Data Portability: You have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format.
  • The right to Object: You have the right to object to processing on grounds relating to your personal circumstances. In such cases we will stop processing unless we can demonstrate (a) compelling legitimate grounds which override your interests, rights, and freedoms and (b) the processing is for the establishment, exercise, or defence of legal claims. This right extends to processing for the purposes of direct marketing (including profiling) which must be stopped outright.
  • The right to Withdraw your Consent for Data Processing
  • The right to make a complaint: You can make a complaint at any time to the Information Commissioner's Office by clicking here. We would, however, appreciate the opportunity to deal with your concerns directly before you approach them, so please contact us in the first instance at

Cookie Policy

So that you can make full use of the interactive features on our website, your computer, mobile phone or other device (all referred to here as 'device') will need to accept cookies.

Here you can see what cookies may be sent to your device by our website and what we use each cookie for. You can set your browser to reject all or some cookies but please bear in mind that if you do this, certain personalised features of this website cannot be provided to you.

What is a cookie?

A cookie is a small piece of data that a website, when visited by a user asks your browser to store on your device in order to remember information about you. This information is then sent back to us on each subsequent visit (“first party cookies”), or to another website that recognises that cookie (“third party cookies”). Cookies are useful because they allow a website to recognise a user's device.

Cookies are also essential to the functioning of certain parts of the site and we use them to collect information about how the site is used, such as how many people visit and return and what products are being viewed.

There are two types of cookies that can be used:

  • Persistent cookies: these cookies remain on a user's device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.
  • Session cookies: these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Our website uses cookies to function correctly. We use 4 types of cookies:

  • Strictly Required Cookies: These cookies are required for the website to run and cannot be switched off. Such cookies are only set in response to actions made by you such as language, currency, login session, privacy preferences. You can set your browser to block these cookies but this might affect the way our site is working.
  • Functional Cookies: These cookies enable our website to offer additional functions and personal settings. They can be set by us or by third-party service providers that we have placed on our pages. If you do not allow these cookies, these or some of these services may not work properly.
  • Analytics and Statistics Cookies: These cookies allow us to measure visitors traffic and see traffic sources by collecting information in data sets. They also help us understand which products and actions are more popular than others.
  • Marketing and Retargeting Cookies: These cookies are usually set by our marketing and advertising partners. They may be used by them to build a profile of your interest and later show you relevant ads. If you do not allow these cookies you will not experience targeted ads for your interests.

Managing Cookies

Because we respect your right to privacy, you can choose not to allow some types of cookies. You can manage your cookie settings via the pop-up cookie box.

However, cookies are essential to allow you to take advantage of some of the website's features, so we recommend that you leave them turned on. For example, if you block or otherwise reject cookies you will not be able to add items to your Shopping Basket or sign into your account.

Log Files

As is true of most web sites, we and our third-party tracking-utility partner gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

You agree that we may use this information to analyse trends, to administer the website, to track users’ movements around the website and to gather demographic information about our user base as a whole.